Browsing what you have

"How to write a dictionary...
... that is an entertaining novel"

As strange it may sound, dealing with people is easier. You present what you have to offer, in hope that your services or products will catch their fancy. Once visitors arrive to your home page they will quickly browse through the menu, and select the item(s) they were after. But then of course you can direct their attention from place to place, you may intimidate, negotiate, promise, or help them to make up their minds.

Dealing with the robot from a search engine is somewhat different. A programmed script won't likely care about good looking layout, rather looks for the links on the site, and tries to follow them one-by-one, in the order they were presented in the web page code.

People will use your site as a dictionary, and always know what they are looking for, and want to find everything as fast as they can.

Robots will on the contrary, flip up the first page and read through the content as if it was a novel. And since it's their given task to fit the words into the "Web's Table Of Contents" you'll need to make sure your site can be read the way you wanted it to be, in either way.

"Googlefriendly = Design & Usability + Web Site Navigation + ..."

Learn more - Continue to step 3