Keyword research

"I want to have what he's having!"

First of all, your business determines the keywords for your site, and not the opposite way.

Being at top for something you don't offer will leave your visitors disappointed, and your business without an income.

On the other hand, trying hard for something you can't have, will leave you without any visitors, and again... your business without an income.

The first rule of choosing keywords is:
Get real.

The second rule is:
It's not obtaining it is what's important.
It's whether you can keep it or not.

Your business profile will always leave you a wide range of possible and often queried keywords where you don't have to compete with national or international corporations. ( Unless you are aspiring to become one of course ). Knowing the realities of search engine use is of key importance. Keyword research is not as scary as it may sound, all you need is to make sure that you don't set the bar neither too high nor too low.

Preparing a list of possible words, matching their popularity vs the level of competiton. That's the first step for a professional.

Once your site has been made googlefriendly, all you need to do is wait until the robots index your page for the keywords you chose.

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